Kiki Evans
Stylist & Owner | Organic Colorist • Hair Cutter • Keratin Specialist
Kiki is originally from Philadelphia, where she graduated from the distinguished Jean Madeline Aveda Institute. Her passion for organic beauty began early in her career while assisting at Philadelphia’s first organic salon. From there, she spent six years working between two salons, becoming well-versed in more than fourteen organic product and color lines and developing a deep-rooted dedication to practicing her craft with the highest-quality organic products.
Kiki first joined The Plum team in San Francisco in 2015 after falling in love with the city during a visit to see friends. In 2016, life brought her back to the East Coast, where she continued to work bi-coastal, returning to San Francisco every eight weeks while also building a loyal clientele at an organic salon in New York City. In 2021, she returned to The Plum full-time, reconnecting with her community and continuing to grow her practice.
In 2025, Kiki became the new owner of Plum, carrying forward the salon’s long-standing commitment to organic, eco-conscious beauty while expanding its vision for the future. As a member of the LGBTQIA+ community, she remains dedicated to providing a safe, affirming space where every client feels valued, supported, and heard. Her specialty is tailoring her skills to each individual’s personal aesthetic, helping foster self-love, self-care, and authentic self-expression.
Rika Yoshitsugu
Stylist | Organic Colorist • Hair Cutter • Perm • Waxing and Lash Tinting
Rika’s start in the beauty industry began with working for clients seeking wigs and hairpieces in order to address alopecia or hair loss due to chemotherapy. This experience still informs her approach and motivation while providing hair services. She loves hairdressing because she sees it as a way of helping others find the best accessories anyone can own; happiness, confidence and a feeling of comfort in their own skin.
In 2012 Rika began an apprenticeship at The Plum because of her interest in working only with eco-conscious products and minimizing exposure to toxins for the environment, her clients and herself. She quickly became a Junior Stylist, then Stylist and has been with The Plum ever since. Skills she brings to her hair services include an interest in learning what you as the client are seeking, patience to work towards doing the job right, an attention to detail, and a thirst for new knowledge and techniques with which to shoot for your hair dreams. She has a gentle, joyful and loving presence with clients and life, and is a lover of all things creative. Beyond the salon Rika’s passions include time spent with family and friends, connecting with nature, textile arts and never stopping learning.
Noelle Vandenberg
Stylist | Organic Colorist • Hair Cutter
Noelle began her hair career in Florida in 2007 before following her West Coast dream and settling in San Francisco in 2013. She draws endless inspiration from the shapes, colors, and rhythms of nature, bringing an organic influence into every haircut and color she creates.
Specializing in straight razor cuts and balayage. Her aesthetic leans toward lived-in, effortless shapes that grow out beautifully with minimal maintenance, while still appreciating the clean strength of a perfectly structured bob.
Trained with Bumble & Bumble, Vidal Sassoon, Nick Arrojo, and Pony Education, Noelle continually cultivates her craft and her eye for modern trends.
She deeply cherishes the one-on-one connection that comes with this work and finds meaning in helping clients feel more at home in themselves.
Outside the salon, Noelle’s life is guided by nature, nourishment, movement, and mindfulness, rhythms she naturally weaves into her artistry behind the chair.
Jade Bokeland
Stylist | Organic Colorist • Hair Cutter
Growing up in a small mountain town in Northern California, Jade’s hair journey started with a desire to escape to the big city and pursue a career that embraced creativity. At 19 she moved to the heart of San Francisco and enrolled in the Cinta Aveda Institute of Cosmetology. While in school she became interested makeup and styling and was very inspired by editorial and print work. After graduating she became a freelance makeup artist, but quickly decided that hair was her true passion.
In 2015 she started a rigorous apprentice program at ones of SF’s top salons. There she was trained in Bumble and Bumble razor-cutting techniques and refined her eye to create beautiful soft and customized haircuts and color for each individual client, using clean and organic products. She has also always been enamored with curly hair and was trained in dry cutting, curly styling, and color techniques from Deva Curl. Jade also has a passion for education and strongly believes in educating her clients about their hair and how to properly care for it using organic products, with minimal styling and effort. She believes that hair care should be simple and in working with your natural texture. She offers balayage and vivid hair-coloring services as well.
Being a lover of nature, she is passionate about hair as a way of healing, and the importance of using clean and natural products to limit our impact on the planet and our health. She is trained in several organic and ammonia-free color lines, and is always taking classes to improve her skills. She is also an Educator with Innersense Organic Beauty.
In her free time, Jade loves to spend time traveling or home in the mountains snowboarding in the winter and hanging out by a lake or river in the summer. She loves animals (especially dogs!) and has several hobbies including hula-hooping and crafting.
Redd
Stylist | Organic Colorist • Hair Cutter • Keratin Specialist
For Redd Alexander, design is her religion. Raised in Brooklyn, Redd trained her eye in NYC, from a 5th Avenue salon to the streets of the Lower East Side, educating nationally and traveling internationally since she was 16 years old. With a background in fashion, architecture and interior design, she approaches her work as a sculptor, considering silhouette, balance and overall texture with every cut. But more importantly, she tunes to the energy of each client and their individual styles to create unique and sophisticated looks that are both practical and transformative. Some clients have called her their “hair whisperer”.
With 20+ years in the industry, Redd was mentored under Mark Garrison in NYC and her experience ranges from NYC Fashion Week, to magazine covers, photo shoots and makeover shows. She knows everything from roller sets to razor cuts to cutting wigs for Alopecia and women in cancer remission. She is also a board certified cosmetologist with certifications in hair extensions and wig cutting. She holds a BA in fashion merchandising from FIT and degree in interior design from NYSID.
Redd’s philosophy is that it doesn’t take a lot to make a big difference. She believes deeply that it is important to embrace what we already have and make it the best we can. With an exceptional understanding of hair, its texture, behaviors, and how it responds to different treatments, Redd intuitively grasps a client’s needs and preferences and translates them into a hairstyle that enhances their features, matches their lifestyle, and expresses their personality.
Redd loves taking hikes through a canopy of trees and the smell of the soil, vintage shopping, antiquing, and is a fanatic about plants. Her services extend beyond hair to lifestyle design- helping clients to organize, inspire and renew everything from their wardrobe to the design of their homes, creating balance, beauty and serenity.
Tracey Fisher
Stylist
Former owner of Firehorse Salon has just returned to the Bay Area. She brings her expertise with razor skills and her love of structure, texture and movement into all of her hair designs. Formerly trained with Bumble and Bumble, Toni & Guy and John Delaria. Currently and always inspired by Street Fashion, Vintage Vidal Sassoon and people who cut their own hair.
Her cross disciplinary and world wide pursuits continue to inform each other through Sculpture, Interior Design, Dance and Aguahara. Finding her muse in a variety of creative expressions, always transforming people, places and things.
Mac
Reception • Customer Service
Mac comes to Plum every day ready to say hi to everyone who walks through the door. She hands out tail wags, emotional support, and unsolicited cuteness on command. She’s either supervising stylists or napping on the job. She’s the heart of the salon and everyone’s favorite teammate!
DANICA WINTERS
Founder
Danica has created a fully holistic beauty environment within The Plum. She has curated every detail at The Plum carefully to invoke a sense of well-being and beauty. She works with Organic Colour Systems, free of ammonia and other harmful toxins, and helped develop InnerSense Organic Beauty Color Purity, the cleanest haircolor on the market. Danica chooses brands that meet high standards for organic ingredients and eco-consciousness, down to the packaging. The salon starts from the principle that beauty begins within; including what we eat and our hydration to what products we use on our skin, and how we treat the environment around us.
Bringing nearly 30 years of industry experience, Danica is an American Board Certified Haircolorist (2003) specializing in non-toxic color, cutting, and styling. She opened Atlanta’s (2007) and San Francisco’s (2009) first fully organic salons and from 2021-2023 had a holistic salon/spa in Sacramento. She has been featured on TBS’s Movie and a Makeover, Good Day Sacramento, and Your California Life. The Plum has been featured in Allure and Lucky. The Plum won Best of San Francisco 2018 with San Francisco Magazine. She has also produced work at Intercoiffure.
Danica is a graduate of the Integrative Institute of Nutrition and incorporates health into her salon sessions. She also completed a 200-hour Yoga Teacher Training in 2014. Her unique approach cultivates her clients’ core beauty, starting from within and moving outward. Danica creates an individual experience for each person through her holistic approach to beauty. Working with her is inspiring because of her quest for joy, passion for creating beauty, and most importantly, for loving oneself.
When not at The Plum, Danica spends most of her time studying interior design and helping others create inspired spaces. She is now also available for design consultations.
