Danica has created a fully holistic beauty environment within The Plum. Owner of spaces in San Francisco and Sacramento, she has curated every detail carefully to invoke a sense of well-being and beauty. She works with Organic Colour Systems and Kevin Murphy haircolor, free of ammonia and other harmful toxins. Danica chooses brands that meet high standards for organic ingredients and eco-consciousness, down to the packaging. The salon starts from the principle that beauty begins within; including what we eat, how much water we drink, what products we use on our skin, and how we treat the environment around us.
Bringing more than 25 years of industry experience, Danica is an American Board Certified Haircolorist (2003) specializing in non-toxic color, cutting, and styling. She opened Atlanta's (2007) and San Francisco's (2009) first fully organic salons and has now added a holistic salon/spa in Sacramento (2021). She has been featured on TBS's Movie and a Makeover, Good Day Sacramento, and Your California Life. The Plum has been featured in Allure and Lucky. The Plum won Best of San Francisco 2018 with San Francisco Magazine. She has also produced work at Intercoiffure.
Danica is a graduate of the Integrative Institute of Nutrition and incorporates health and life coaching into her salon sessions. She also completed a 200-hour Yoga Teacher Training in 2014. Her unique approach cultivates her clients' core beauty, starting from within and moving outward. Danica creates an individual experience for each person through her holistic approach to beauty. Working with her is inspiring because of her quest for joy, passion for creating beauty, and most importantly, for loving oneself.
When not at The Plum, Danica spends most of her time studying interior design and helping others create inspired spaces. She is now also available for design consultations.
Maeby has been with The Plum since 2017. She is skilled in Therapeutic Customer Service and believes that snuggles are the way to a client's heart. She is also our greeter and gives high fives. Her down time includes napping, bones, and exploring.