Danica has created a fully holistic beauty environment within The Plum. Owner of spaces in San Francisco and Sacramento, she has curated every detail carefully to invoke a sense of well-being and beauty. She works with Organic Colour Systems and Kevin Murphy haircolor, free of ammonia and other harmful toxins. Danica chooses brands that meet high standards for organic ingredients and eco-consciousness, down to the packaging. The salon starts from the principle that beauty begins within; including what we eat, how much water we drink, what products we use on our skin, and how we treat the environment around us.
Bringing more than 25 years of industry experience, Danica is an American Board Certified Haircolorist (2003) specializing in non-toxic color, cutting, and styling. She opened Atlanta's (2007) and San Francisco's (2009) first fully organic salons and has now added a holistic salon/spa in Sacramento (2021). She has been featured on TBS's Movie and a Makeover, Good Day Sacramento, and Your California Life. The Plum has been featured in Allure and Lucky. The Plum won Best of San Francisco 2018 with San Francisco Magazine. She has also produced work at Intercoiffure.
Danica is a graduate of the Integrative Institute of Nutrition and incorporates health and life coaching into her salon sessions. She also completed a 200-hour Yoga Teacher Training in 2014. Her unique approach cultivates her clients' core beauty, starting from within and moving outward. Danica creates an individual experience for each person through her holistic approach to beauty. Working with her is inspiring because of her quest for joy, passion for creating beauty, and most importantly, for loving oneself.
When not at The Plum, Danica spends most of her time studying interior design and helping others create inspired spaces. She is now also available for design consultations.
Coming from a fine arts background, Gina is a painter with an incredibly refined eye for color, line and shape. She is enthusiastic about helping to bring out the natural beauty of her clients and working with each person to create an image that best describes their unique personality. Gina specializes in natural looking colors and highlighting with a painterly approach. She creates easy-to-wear individualized cuts.
She is inspired by music, fashion, art, design and the dynamic city of SF. When she is not at the salon, you can find her taking long walks in the city, or painting and daydreaming at her desk.
Gina is a graduate of the Cinta Aveda Institute in downtown SF, and she also holds a B.A. in Studio Art from Humboldt State University. She is an Organic Colour Systems Certified Organic Colorist. She completed an apprenticeship with The Plum and has been a stylist there since 2014.
Rika's start in the beauty industry began with working for clients seeking wigs and hairpieces in order to address alopecia or hair loss due to chemotherapy. This experience still informs her approach and motivation while providing hair services. She loves hairdressing because she sees it as a way of helping others find the best accessories anyone can own; happiness, confidence and a feeling of comfort in their own skin.
In 2012 Rika began an apprenticeship at The Plum because of her interest in working only with eco-conscious products and minimizing exposure to toxins for the environment, her clients and herself. She quickly became a Junior Stylist, then Stylist and has been with The Plum ever since. Skills she brings to her hair services include an interest in learning what you as the client are seeking, patience to work towards doing the job right, an attention to detail, and a thirst for new knowledge and techniques with which to shoot for your hair dreams. She has a gentle, joyful and loving presence with clients and life, and is a lover of all things creative. Beyond the salon Rika's passions include time spent with family and friends, connecting with nature, textile arts and never stopping learning.
Kiki's passion for doing hair sparked in The City of Brotherly Love.
Graduating from the distinguished Jean Madeline Aveda Institute, Kiki already had over 5 years assisting experience, one of the salons being the first organically based salon in Philadelphia.
Being new to the world of organic beauty, Kiki took as many educational classes and workshops as possible. She became well-versed in over fourteen organic product and color lines, discovering her deep rooted passion and dedication to executing her skills with quality organic products. Wanting to further her career, she leapt at the chance to open a new organic salon with four of her fellow stylists. Helping build a new salon from the ground up was a challenge Kiki embraced, allowing her to grow significantly as a stylist, sharing her light and love for the industry and mother earth.
Having fallen in love with San Francisco while visiting a friend, and craving growth in a place that would offer her new experiences, Kiki packed up her car and drove across country. Her ten year journey was to be continued in the bay area.
Kiki's work is very much about tailoring her skills to suit her clients personal aesthetic, while celebrating self love, self care and self expression… and what better place to do that than in San Francisco.
Kiki moved back east to be closer to family, but didn't want to lose her west coast lifestyle so she travels back every eight weeks to her second home, The Plum Organic Beauty in San Francisco. Otherwise, you can find her full time in NYC at Hale Organic Salon in TriBeCa, Manhattan.
Noelle followed her dream of living on the West Coast and moved to San Francisco from Florida in 2013 with years of hairdressing under her belt. She is uplifted by a city that still carries a free-spirited vibe to it and she is intrigued by the people that are drawn to live here. She lives out by the ocean, surrounded by nature. Noelle believes this is a magical place that is filled with so much beauty.
Noelle's passion with hair is creating organic shapes and colors that is tailored to each person. She strives to create effortless, low maintenance hair that grows out seamlessly. She helps you find a style that you will be able to easily recreate at home. Noelle is inspired by the Victorian and Edwardian eras. She also takes inspiration from the 70s and 80s, and loves bohemian style. But she also appreciates and can execute strong bold shapes.
She is deeply inspired by nature and our interconnectedness to it. The effects sunlight and how its casts its golden rays is her favorite thing to mimic with hair color. Her specialty is balayage and hand painting techniques.
Noelle was trained with industry leaders like Bumble and Bumble, Vidal Sassoon, Nick Arrojo, and Pony Education. She is a razor cutting specialist who feels like that the razor allows her to create the most effortless and textured haircuts.
With years of working in conventional salon settings, Noelle was so conflicted with the toxic ways of salon practices. Always valuing her health and wellness, her lifestyle choices were not alined with the work she was doing in the world. Moving to San Francisco gave her the opportunities to learn the organic ways of hairdressing at several green salons. Committed to the health of her and her clients, she exclusively works with color and product lines that that carry clean ingredients and natural fragrances.
One of the aspects Noelle values most about hairdressing is the ability to connect with other humans on a daily basis. She feels that this day and age of technology where you have so little human interaction, being able to connect one on one with other humans is a privilege she takes seriously. Inspired by humans, she loves getting to know her clients and building lasting authentic relationships. "There is something so beautiful about getting to know someone and their hair, and be able to help guid them in reaching their hair visions. Knowing that your hair is a way to build your self esteem and great self care, it is an honor to work with people in this way and make a difference in their life".
On her personal time, Noelle spends her time finding balance in her life through living a holistic lifestyle. Healthy foods, herbs, body movement and yoga, meditation, music and dancing, and of course nature are some of her favorite things. She believes that the way treat your mind, body, and spirit, has a direct correlation to the outer version of yourself. Noelle is learning to incorporate these philosophies into the work she does with her clients.
Growing up in a small mountain town in Northern California, Jade's hair journey started with a desire to escape to the big city and pursue a career that embraced creativity. At 19 she moved to the heart of San Francisco and enrolled in the Cinta Aveda Institute of Cosmetology. While in school she became interested makeup and styling and was very inspired by editorial and print work. After graduating she became a freelance makeup artist, but quickly decided that hair was her true passion.
In 2015 she started a rigorous apprentice program at ones of SF's top salons. There she was trained in Bumble and Bumble razor-cutting techniques and refined her eye to create beautiful soft and customized haircuts and color for each individual client, using clean and organic products. She has also always been enamored with curly hair and was trained in dry cutting, curly styling, and color techniques from Deva Curl. Jade also has a passion for education and strongly believes in educating her clients about their hair and how to properly care for it using organic products, with minimal styling and effort. She believes that hair care should be simple and in working with your natural texture. She offers balayage and vivid hair-coloring services as well.
Being a lover of nature, she is passionate about hair as a way of healing, and the importance of using clean and natural products to limit our impact on the planet and our health. She is trained in several organic and ammonia-free color lines, and is always taking classes to improve her skills. She is also an Educator with Innersense Organic Beauty.
In her free time, Jade loves to spend time traveling or home in the mountains snowboarding in the winter and hanging out by a lake or river in the summer. She loves animals (especially dogs!) and has several hobbies including hula-hooping and crafting.
Maeby has been with The Plum since 2017. She is skilled in Therapeutic Customer Service and believes that snuggles are the way to a client's heart. She is also our greeter and gives high fives. Her down time includes napping, bones, and exploring.